Exactly. Or even glorifying/demonising common words. Some past examples from experience: one should not say "react", reacting is always bad, we only "respond" (always good). One should not say they're angry; anger is always bad. Instead, we sometimes get dissatisfied but that's ultimately because we aren't enlightened (it can't possibly have anything to do with real concerns about group dynamics. Oh, no, how dare I). You get the idea.